World War I Research Paper Example | Topics and Well Written Essays - 1000 words

World War I - Research Paper Example One must understand that there were a number of different reasons as to why the World War I broke out in the first place. The formation of the Central and the Allied alliances had a very essential role in lengthening the time period of the war which actually made this war into a very destructive one from a number of different aspects (Higham 2003). Within the Western and the Eastern fronts of Europe, there were clear cut signs of formation of armies and this played a huge role in erupting the war from the aegis if the sea. Essentially the war kicked off from these quarters. The role of the United States was immensely significant in starting the World War I. Similarly it played its decisive role at prolonging the war to great extents as well. There were a number of victories and losses within the World War I. However what is most important is the need to understand that the whole war was a huge loss to the society and the peoples of the different nations (Murphy 1979). Their lives were ended, properties decimates and so on and so forth. The humanity got a real shock from the domains of the leadership regimes working within the countries, who were actively or inactively involved within the war itself. So many of the children lost their parents, a number of them even lost their lives. Women lost their husbands and brothers to thi s war and hence the blow to the whole structure of the family was something that could easily be suggested as a major negative within the crux of the situation that took place during the length of the World War I (Walker 2001). The ending was also on a negative note, much like the whole period of the war. The victors might just have won the war but they were unable to win anything else apart from that. Killing innocent people is never considered a victory for any army or a nation so to speak. The interesting thing about World War I was that there were a number of different wars within the World War I

Improving Our Public Schools Essay Example for Free

Improving Our Public Schools Essay Being educated is a right, not a privilege. Whether it be in a public or private learning institution, to be educated is still what matters most. In choosing the right school for students is one of the critical decisions to arrive at a settlement. Children growing while learning are the next runners of the economy, the government, the entertainment. With their innate, infinite potentials, the quality towards learning experience is something that cannot be deprived of. Shaping them is shaping the future. But, before anything else, how can these students achieve the satisfaction of real-learning? In reality, global economy is not stable. Thus, not everyone is capable of affording their children on sending to good schools or the students themselves who work to sustain their studies can steadily stand with it. Reason why public schools are established. Student education is vital. It edifies information obtainment, organization and presentation to its receivers. If public schools are not well-maintained, its quality is degraded. A degraded quality means failure to imply proper education among its learners. Improving public schools enables its constituents to advance in education symmetry to those of in private schools. From the Comprehensive School Improvement Program (CSIP) which is a decade-long initiative to improve public schools under the Ford Foundation, it created independent observers who evaluate education initiatives. With this, suggestions from other individuals arose which are focused on improving public schools. The project started to gain donors who support the improvements. Not all public schools are lucky enough to have CSIP behind. That is why solutions are mandatory upon planning to develop a public school. Hiring qualified teachers, improving buildings to a modernized ambiance, ample funding, comprehensive program of study and efficient leadership are components of a successful improved school (Petrovich 8). Teachers are the primary persons responsible for the students. Although in some cases, teachers are hired even without passing the qualifications or, they may have passed but the quality they pass onto students does not suffice the standards of a proper education. Facility renovations are costly, which become hindrance in providing both teachers and students comfort. This is linked to the funding for a school. More so, the designed curriculum must be updated and extensive teaching methods are used. Sadly, what breaks the objective of improving public schools is the negligence to essentially impose it. Normally, these public schools cater the poor ones. And sustaining such, even from the government, is not always much reliable specifically among the third world countries. Advocacies will be of help in promoting aiding the schools. With the conviction of participation in assisting programs for public learning facilities improvement, it would at least lessen the burden of pushing the school on providing quality education despite its lax. Being a part of a project to progress public school is not easy. It will always, in a way or another, encounter financial problems; and should the allocated budget dries up, the project halts. Still, there are strategies to support in order to fulfill goals. Building constituency and coalition to minimize future financial and human dilemmas are important. Also, establishing communications and expanding networks increase participants. Public schools are still schools. It is a building that teaches how to form a better society. Regardless of the class it serves, it deserves the right to be respected and recognized. ? Works Cited Petrovich, J. Strategies for Improving Public Education. New York: Ford Foundation, 2008.

Thomas Jefferson: A Man of Two Faces Essay -- American America Histor

Thomas Jefferson: A Man of Two Faces THESIS: Thomas Jefferson was a wealthy plantation owner and politician that would speak out about slavery on a regular basis but would still employ slaves for his own use. "We are told by his biographers, and apologists, that he hated slavery with a passion. But since he participated fully in the plantation slavery system, buying and selling slaves on occasion, and because he could not bring himself to free his own slaves, who often numbered upward of 200-250 on his plantations, one has to either question the verity of this passion or speculate that it was merely the abstract idea of slavery that he hated." (Smedley 189) Thomas Jefferson was always aware of the fact that slavery would soon one day be abolished but he made no efforts during his lifetime to accelerate the process. Jefferson was a wealthy plantation owner and politician that would speak out about slavery on a regular basis but would still employ slaves for his own use. Thomas Jefferson was a plantation owner, politician, and verbal defender of slaves who would continuou...

Financial statements Essay

1) Which of the following statements is true? 2) Notes to the financial statements include which of the following: 3) Which of the following financial statements is divided into major categories of operating, investing, and financing activities? 4) If the retained earnings account increases from the beginning of the year to the end of the year, then 5) If services are rendered on account, then 6) An investment by the stockholders in a business increases 7) Using accrual accounting, expenses are recorded and reported only: 8) A small company may be able to justify using a cash basis of accounting if they have: 9) Stockholders’ equity can be described as claims of 10) Common stock is reported on the 11) The Vintage Laundry Company purchased $6,500 worth of laundry supplies on June 2 and recorded the purchase as an asset. On June 30, an inventory of the laundry supplies indicated only $2,000 on hand. The adjusting entry that should be made by the company on June 12) On July 1 the Fisher Shoe Store paid $15,000 to Acme Realty for 6 months rent beginning July 1. Prepaid Rent was debited for the full amount. 13) Use the following data to determine the total dollar amount of assets to be classified as current assets. 14) Use the following data to calculate the current ratio. KoonceOffice Supplies Balance Sheet December 31, 2012 Cash $130,000 Accounts Payable $140,000 Prepaid Insurance 60,000 Salaries Payable 20,000 Accounts Receivable 100,000 Mortgage Payable 160,000 15) In horizontal analysis, each item is expressed as a percentage of the 16) When a change in depreciation method occurs: 17) Which of the following statements is true with respect to financial statement reporting for all cases when a company changes from one acceptable accounting method to another? 18) Which of the following would be considered a change in accounting principle? 19) From an internal control standpoint, the asset most susceptible to improper diversion and use is 20) A very small company would have the most difficulty in implementing  which of the following internal control activities? 21) The reconciliation of the cash register tape with the cash in the register is an example of 22) Deposits in transit 23) Which of the following items on a bank reconciliation would require an adjusting entry on the company’s books? 24) Notification by the bank that a deposited customer check was returned NSF requires that the company make the following adjusting entry: 25) Why do pension and mutual funds invest in debt and equity securities? 26) Which of the following is a debt security? 27) Reed Company acquires 80 Holmes 10%, 5 year, $1,000 bonds on January 1, 2012 for $82,000. This includes a brokerage commission of $2,000. The journal entry to record this investment includes a debit to 28) Reed Company acquires 80 Holmes 10%, 5 year, $1,000 bonds on January 1, 2012 for $82,000. This includes a brokerage commission of $2,000. Assume Holmes pays interest semiannually and the July 1 entry was done correctly. The journal entry at December 31, 2012 would include a credit to 29) A company that owns more than 50% of the common stock of another company is known as the 30) If a parent company has two wholly owned subsidiaries, how many legal and economic entities are there from the viewpoint of the shareholders of the parent company?

Advantages Choose to Continue with Education in the Countries Essay

Many student wish they can get goods education in their life. Not all students can get goods education especially for student low income families. So, universities in Malaysia have advantages can give goods education for students. The advantages choose to continue with education in the countries is cheap and affordable cost, the courses offered by Higher Education Institution is equivalent to the other countries and many Malaysia Higher Education Institution may be choose for learning. Firstly is the advantage of learning in our country is cheap and affordable costs are as low priority fees to local students. This is due to many students choose universities that offer low fees because they can not afford to fund the study. This is shown by Malaysia because Malaysia is not experiencing a seasonal climate and this will add value in terms of financial savings to students because they do not need different clothes according to the season at home in Malaysia. (Professor Badaruddin Mohamed , 2009). It also is in Malaysia, the government has allocated a total of RM232.8 billion for the implementation of all development and welfare of the people. (Prime Minister Dato ‘Sri Mohd Najib Tun Abdul Razak, 2008). Then ,low – income families is the vast majority of low-income parents today are working but still struggling to make ends meet: struggling to find and keep a toehold in a changing labor market, to keep up with their bills, to pay the spiraling costs of essentials like health care and housing, and to raise children with a chance of future success. These families have much in common with other American families as they seek to balance work and family life, yet parents and children in low-income families are more financially vulnerable than those in higher-income families.( Annie E. Casey,2005). Secondly is the the other advantages in that the courses offered by Malaysia Higher Education Institution is equivalent to other countries are as there are more than 50000 international students pursuing tertiary courses ranging in Malaysia. This is many parts of the world attending international schools and pursuing tertiary courses ranging from diploma to degrees to PhD in private higher educational institutions and public universities in Malaysia.(Hamidon Zaini,2007) and Malaysia is acknowledged as one of the pioneers in this region in the development and promotion of transnational Bachelor’s degree programmes, starting way back in the early 1980s, collaborating with reputable universities from countries like the United Kingdom, USA, France, New Zealand, Germany, Australia, etc. (Hamidon Zaini,2007).Then is University in Malaysia collaborating with reputable university from another countries.Further,universities in Malaysia to work with reputable universities from other countries such as 1980s, university in Malaysia collaborating with university from United Kingdom, USA, France, New Zealand, Germany, Australia , etc.(Razali Awang,2008) and Malaysia private university established has many in other countries. Third is the last advantage of many Malaysian Higher Education Institutions can be selected for learning as studying in the country better than overseas. This is a study in local universities can save the cost compared to studying in universities abroad, students have to pay not only for our study but also for our living cost.(Salina,2011). This also is students who study abroad are exposed to culture shock and they will have communication barrier. In addition, you will miss your friends and family, feel homesick, at times lost or alienated.(Salina,2011). Then is local universities provide job opportunities such as if want to stay in higher education locally, draw a radius around your current institution and decide how far you can reasonably travel for another position.(Salina,2011). This is finding a job in higher education is part effort and part opportunity.(Salina,2011). In conclusion, we must take cognizance of the case studies appropriate to study whether abroad or studying locally. It is important for the learning process as a place that will change a soul either in choosing the place or abroad.

Mohandes Ghandi essays

Mohandes Ghandi essays Gandis legend began in 1888, when he traveled to England. There were several important influences that he encountered here: the Western material style of life, which he decided not to follow, and in the simple Russian way of living he found. It was here that he developed a sense of the presence of God in his life and the lives of men. Gandhi then returned to India and studied law in Bombay, but he quickly denounced it, feeling that it was immoral and could not satisfy one's conscience. Despite this, he used his schooling to help plead for Indian settlers in South Africa that were being oppressed by the white population. His personal experiences, including being ejected from a train, of not being allowed the same rights as others lead him to begin a movement to help his people. While in South Africa, Gandhi made himself poor so that he could identify with his the peasants. He then proceeded to start a colony that consisted of abused laborers. The colony became very large and many cities were crippled by the lack of laborers. The government reacted to this by jailing Gandhi several times along with many other of his followers. The war he fought was one without weapons, already Gandhi was on his way to starting his career of non-violent campaigns. The main idea behind Gandhi's teachings was non-violence. He believed that the killing of man or beast is an unforgivable sin. Many who promoted these teachings of Gandhi simply believed that it was their only option for resisting imperialism rather than having a moral conviction towards his teachings. He taught that the weapon that could be used was the conscience of the aggressor. In addition, he taught that one should act rather be held under subservience. Also, Gandhi strongly believed in upholding the caste system, believing that a person of one caste should stay a part of that caste. He also upheld the old Hindu tradition of se ...

Dress for Success to Excel in Medicine

Dress for Success to Excel in Medicine Dress for the job you want, not the job you have.You’ve likely heard this advice before–when you put your best self forward, people around you will treat you with professionalism and respect.  This philosophy is especially true for health care professionals, and to understand why, you can take it one step further: Dress to be the medical professional you’d want in your time of need.Think about it: people turn to you for guidance and knowledge in their darkest hours. They need to feel that you are pulled together and ready to help in when they need it most.  Patients don’t know or care that you’re coming in on a Saturday, fresh from a day at the park with your family. It doesn’t matter to the parents of a sick child that today is your last day on call before a vacation. They just want and need a staff of professionals to put them at ease–just like you would if you were in their shoes.Can you give solid medical advice in jeans and a flannel shirt? Of course. But a pulled-together image and presentation helps convey a sense of authority people need when they put their lives and the lives of their loved ones in your hands.Casual Fridays Don’t Have a Place in MedicineRead More at Kevin MD–

Information and Facts About Elephant Babies

Information and Facts About Elephant Babies Elephants are interesting animals. Their size is awesome, and their strength is incredible. They are intelligent and affectionate beings. Amazingly, even with their large size, they can walk silently. You might not even notice them passing by! Fast Facts: Baby Elephants Gestation period: 18 - 22 monthsBirth weight: about 250 poundsHeight: about 3 feet tallAbout 99% of calves are born at nightCalves are born with curly black or red hair on their foreheadsCalves drink about 3 gallons of milk a day Facts About Baby Elephants A baby elephant is called a calf. It weighs about 250 pounds at birth and stands about three feet tall. Calves cant see very well at first, but they can recognize their mothers by touch, scent, and sound. Baby elephants stay very close to their mothers for the first couple of months. The calves drink their mothers milk for about two years, sometimes longer. They drink up to 3 gallons of milk a day!  At about four months old, they also begin eating some plants, like adult elephants, but they continue to need as much milk from their mother. They keep drinking milk for up to ten years! At first, baby elephants dont really know what to do with their trunks. They swing them to and fro and sometimes even step on them. They will suck their trunk just as a human baby might suck its thumb. By about 6 to 8 months, calves begin learning to use their trunks to eat and drink. By the time they are a year old, they can control their trunks pretty well and, like adult elephants,  use their trunks for grasping,  eating, drinking, bathing. Female elephants stay with the herd for life, while males leave to begin a solitary life  at about 12 to 14 years of age. Elephant Babies Coloring Page (Print the PDF): Color this picture while you review the facts youve learned.   Species of Elephants For many years scientists thought that there were two different species of elephants:  Asian elephants and African elephants. However, in 2000, they began classifying African elephants into two distinct species, the African savanna  elephant and the African forest elephant. Elephant Vocabulary Worksheet (Print the PDF): Discover more about elephants by  with this vocabulary worksheet. Look up each word in a dictionary or online. Then, write the correct word on the blank line beside each definition. Elephant Word Search (Print the PDF): See how well you remember what you learned about elephants. Circle each word as you find it hidden among the letters in the word search. Refer to the worksheet for any terms whose meaning you dont remember.   African savanna  elephants live in the area of Africa below the Sahara desert. African forest elephants live in the rain forests of Central and West Africa.  The elephants that live in the African forest have smaller bodies and tusks than those that live on the savannas. Asian elephants live in the scrub and rain forests of Southwest Asia, India, and Nepal. Elephant Habitat Coloring Page (Print the PDF):  Review what youve learned about elephant Habitats. Distinguishing Between Asian and African Elephants There are many similarities between Asian and African elephants, but there are simple ways to distinguish one from the other. African elephants have much larger ears that seem to be shaped like the continent of Africa. They need large ears to cool off their bodies on the hot continent of Africa. Asian elephants ears are smaller and more rounded. African Elephant Coloring Page (Print the PDF) There is also a distinct difference in the shape of Asian and African elephants heads. Asian elephants heads are smaller than an African elephants head and have a double-dome shape. Both male and female African elephants can grow tusks, though not all do. Only male Asian elephants grow tusks. Asian Elephant Coloring Page (Print the PDF) The Asian elephant is smaller than the African elephant. Asian elephants live in jungle habitats. Its entirely different than the deserts of Africa. Water and vegetation are more plentiful in the jungle. So Asian elephants do not need wrinkled skin to trap moisture or large ears to fan their bodies. Even the trunks of Asian and African elephants are different. African elephants have two finger-like growths on the tip of their trunks; Asian elephants only have one. Elephant Family Coloring Page (Print the PDF): Do you think you can tell African and Asian elephants apart? Are these African elephants or Asian elephants? What are the identifying features? Elephant Diet Coloring Page (Print the PDF): All elephants are plant  eaters (herbivores). Adult elephants eat about 300 pounds of food a day. It takes a long time to find and eat 300 pounds of food. They spend 16 to 20 hours a day eating! Updated by Kris Bales

TPM components, TPM keys Research Paper Example | Topics and Well Written Essays - 1000 words

TPM components, TPM keys - Research Paper Example Attestation on the other hand is a verification process of the computer’s trustworthiness and determining if it has been breached or not. Other devices such as network equipment and mobile phones can be computed using TPMs (Trusted Computing Group, 2012). In summary, the TPM has four main functions which include platform monitoring, secure storage, encryption operations and authentication services (Hewitt, 2006). Operations on sensitive data can only take place in special locations, called shielded locations, which must be incorporated in the TPM. It should be impossible for user programs to access these locations. Protected capabilities are the set of commands which one can use to access the shielded locations. This set of commands protect the shielded locations and report integrity measurements at the same time. The TPM has several major components which are illustrated in the following diagram. TPM COMPONENTS The SecureI/O component It is a control component that manages th e TPM’s information flow to the outside and also controls and routes internal signals (Hewitt, p.3). The I/O encodes and decodes the information passing over the internal and external buses (Gunupudi, p.11). The Cryptographic Co-Processor This is a major subdivision of the TPM containing various cryptographic engines. The RSA key generator, RSA encryption/decryption and SHA-1 engine must be included in its functionality (Microsoft 2012). Other asymmetric algorithms such as DSA or elliptic curve, are allowed by the specification. The strength of 2048 bit RSA key should be the threshold of all storage and identity keys as this is enough to offer sufficient protection from malicious access. Digital signatures and encryptions are made using the RSA algorithm. If RSA encryption is not used when a signing is done within the TPM, it stands the risk of being rejected by other TPM devices. The engine must support key sizes ranging from 512,768, 1024 and 2048 bits. The minimum recommen ded size is 2048 bits. The specified public exponent of RSA is (2raised to 16 +1). The SHA-1 engine requires 160-bit keys and provides the primary hash algorithm used by the TPM. The implementations of the HMAC engine are dictated in RFC 2104. It involves turning a keyless hash function in to a keyed hash by incorporating a cryptographic key. This will allow the chip to detect proof of knowledge of Auth Data and also ensure that authorized incoming requests have not been tampered with (Hewitt, p.4). The TPM also uses the symmetric encryption algorithm internally because they cannot have user-accessible interfaces. They are used in encrypting internal data that was fed in to the TPM from an outside source and encrypting authentication exchanges. Other algorithms such as AES are allowed by the specification depending on the sufficiency preference of the implementer (Hewitt, p.5). The Key Generator It’s a protected capability function that manages the generation of keys and nonc e (Gunupudi, p.12). The keys generated are used for encryption.The specification of the key generator is not strict. It however emphasizes that data that has existed in a non-protected location as a key should not be used. The specification also requires that all nonces be from the TPM’s Random Number Generator (Hewitt, p.5). The Random Number Generator It’s the source of entropy in the TPM (Gunupudi, p.12). It consists of a post-processor with a hashing

Strategic Marketing Plan for Pit Bull Pride of Delaware Term Paper

Strategic Marketing Plan for Pit Bull Pride of Delaware - Term Paper Example Further, the organization allows volunteers render their services in line with promoting positivity for pit bulls. Remarkably, the organization draws no profits from their operations hence explaining the reason as to why the organization relies on foster shelters to offer this service. In this regard, this essay will give a detailed strategic plan report on how Pit Bull pride of Delaware would become a better performing institution from the level that is in currently. Additionally, the planning process will include a marketing strategy to produce a customer centered strategic plan. Company operations Pit Bull Pride receives a substantial number of pit bulls through surrender by the owners and the other fraction from shelters with high-kill probability. As per their database, the organization rescued at least a hundred and ten dogs from within Delaware, New Jersey, Pennsylvania and also Maryland in the year 2013. The highest percentage of the rescued pit bulls came from high kill hold ing shelters hence assuring the company of the continued need to stay in operation. After rescuing, pit bulls receive temporary shelter at foster homes until a time when they would get permanent homes that would give love and care as intended. Therefore, this organization draws success from the relenting partnership that they have with foster shelters as they help them save more pit bulls. On the other hand, the organization also facilitates adoption of rescued pit bulls, but they subject possible candidates to thorough screening before qualifying to adopt the animals. The rigorous process includes a face to face interview, home inspection, personal veterinary reference, and lastly a written consent commitment to caring for a dog. However, the organization also performs a temperament check on the pit bulls before their enrollment into the core program. Further, the dogs also go through screening to ascertain their health status before adoption into an official member of their foreve r family. The medical procedures include up to date vaccinations, testing for heartworms, and dosage on fleas or ticks. The dosage acts as a preventive measure for these pest infestations to assure them of healthy lives during their stay at the shelter. Vision for the organization As earlier mentioned, Pit Bull pride Delaware principally relies on the services of foster shelters to provide animal holding facilities until they can give shelter to the rescued pit bulls. For them, this serves as a restriction to growth and stability as it restricts the number of pit bulls that the organization might save if they had their own shelters. In this regard, Pit Bull pride intends to create their own shelter possibly in 2014 as a way of increasing work output and impact. According to Pit Bull Pride founder, Lauren Verfaillie, the organization underwent successful official incorporation in April of 2012. After incorporation, the organization applied for the 501 (c) 3 tax exemption application to the IRS it sought recognition as a nonprofit entity (Herman & Associates, 2011). This will in turn facilitate the organization to make strides into being a large supporter of pit bulls. The labor force of Pit Bull Pride According to Lauren, the organization squarely depends on volunteers to help in the running of the operations

Essay-doing business in emerging market Essay Example | Topics and Well Written Essays - 1500 words

-doing business in emerging market - Essay Example One of the characteristics of business environment in the Asian region is government regulation. This is more significant among big firms and means the organizations’ lack of autonomy. The government outlines guidelines for organizations’ strategies, unlike in the west in which organizations develop strategies that depend on market forces. The regulation ensures a level of uniformity across organizations and is therefore a threat to competitive advantages due to strategic approaches. In addition, the regulations could be sensitive to political needs in the region and not to market forces and could therefore favor some industries than others. A level of volatility in regulation is therefore is therefore likely. Possible protection from unfair competition is however an advantage in the region (Hipsher, 2008). Another distinguishing feature of business environment in the Asian region is weak regulations on human resource. Governments impose fewer â€Å"labor relations requirements, environmental regulations, and information reporting requirements† (Hipsher, 2008, p. 90). Fewer labor relations requirements grants organizations greater freedom and bargaining power in the job market. With significant effects of market forces, organizations can bargain for cheap labor that they can do in jurisdictions with minimum wage requirements. Even though minimum age for employment protects minors from exploitation by employers, this could disadvantage some minors who need work for their survival and the liberal environment offer benefits to both minors and employers who may workers on a short term or irregular bases. Fewer environmental regulations also mean lower operational cost companies can avoid costs on environmental pollution. Corporate social responsibility is therefore the major environ mental regulator on organization and this means that organizations do not need to incur

Flip the Funnel Essay Example | Topics and Well Written Essays - 1500 words

Flip the Funnel - Essay Example The majority of companies are hard pressed to find new ways of bringing their products or services to a highly-competitive marketplace that is also becoming global. Technology has made the world â€Å"flatter† as barriers to entry are lowered and competition could be just around the corner or it can be halfway around the world. Technology has bridged both distance and time much shorter. Ironically, technology has also made the world more impersonal, because people want to deal with technology instead of dealing with each other directly and personally. It has become a convenient shield to hide behind actual human interactions, although technology has its merits. The rise of computer technology, and especially the Internet, has made the world much smaller. A good number of people put too much reliance on technology, forgetting that it is only a tool to an end, and not an end in itself. This subtly askew mentality pervades the world today. This paper discusses the merits of a new mentality in the world of marketing, a game-changer of sorts, or what management and business experts term as the new paradigm. This shift has been long in coming, because most so-called marketing experts are themselves so enamored with their own ideas, views, and perspectives it made it hard for them to see the light of the day, so to speak. The entire marketing process has been likened by the author of the book to a funnel which focused on acquisition instead of retention; this is the basis for â€Å"flipping† the funnel. Discussion The marketing function has been taken for granted for so long that people have a hard time trying to think up new things, or whether what they are doing is actually right or not. It is a primary aim of the author, Mr. Joseph Jaffe, to demonstrate how many time-honored traditions in the art of marketing had been wrong in the first place, by destroying most of the assumptions or accepted wisdom in this vital part of a business entity. People had always assumed marketing is a frenetic effort to always attract new customers, that this always-new incoming horde of buyers, consumers, or customers will save a company in the long run. The assumption can only be partly right, because at some point, the point of saturation will reached and no new buyers will come in. The economic recession certainly brought to the fore the many defects of previous thinking. It is a good idea to always challenge the reasoning, assumptions, or justifications in any practice, whether in business or not. This is particularly true in the area of marketing, because so much time, money, and effort are expended on the acquisition of new customers, but as the good author had pointed out, many of these newly-acquired customers get neglected once they made a purchase and taken for granted by the company. These disgruntled customers will soon leave if ever there is another offer by the competition, displaying their lack of loyalty because they were not treated right by the previous firm. It is only right that they leave, because no one should be in the bad position of being a good customer and not given enough importance by a firm. In a good example or metaphor, the recession is like a low tide, in which rocks previously unseen are now exposed for everyone to see. During high tide (or in good economic conditions), mistakes, errors, or wrong practices are not very material but a recession forces firms to re-examine everything. The author certainly did a good

Compare and critically analyse the UK marketing strategies of Dominos Essay - 2

Compare and critically analyse the UK marketing strategies of Dominos Pizza and Pizza Hut - Essay Example The company has over 650 stores in the UK, as well as 350 restaurants and 300 delivery stores. Pizza Hut is still a giant among the pizza chains but has been quite disappointed with the second-quarter results in the U.S market. According to a report by (Munarriz, 2014), Pizza Hut’s revenue has climbed by 10.5 percent to $446.6 million, fueled by a 7.7 percent spike in the restaurant sales. The essay is a comparison and a critical analysis of the marketing strategies utilized by Domino’s Pizza and Pizza Hut to achieve competitive advantage in the UK market. The company has an effective strategy towards developing the different sizes of products ranging from small to medium and large. (Dominos, n.d.), agrees that such a strategy is useful in covering the interests of most of the company’s customer base. Also, the idea to develop different types of pizzas is effective in promoting its products and catering for the different tastes of customers. For instance, their range of products includes varieties such as Mexican Green Wave Pizza, Country Special Pizza, Seventh Heaven Pizza, Zesty Chicken pizza, and Grand Supreme Pizza among other popular pizzas. Since not every client visiting the restaurant might be interested in buying pizza, the management has a good move to counter the loophole and now offers extra food items such as Stuffed Garlic Bread Sticks, Calzone pockets, Pasta Italiano, and Taco Indiana. Domino’s pricing strategy in the marketing mix is also effective and targeted towards the lower middle-class as well as the middle-class income group (Dominos, n.d.). In fact, Domino’s delivery price is proven to be slightly below that of Pizza hut in its traditional restaurants. The move by the company to develop a consistent and uniform pricing policy is satisfactory and beneficial towards encouraging repeat customers. The price factor, though lower than that of Pizza Hut, appears to be troublesome and a contributory factor to its

Analysis of Environmental Issues Essay Example | Topics and Well Written Essays - 500 words - 1

Analysis of Environmental Issues - Essay Example This has led to a rise in the processes of energy production. The mining and burning of coal account for a few processes which are used for the purpose of energy production. The impact of coal on the environment is an issue of environmental concern. It serves as a threat to the environment owing to the production of hazardous substances which tend to alter the normal environment as well as lay effects on the health of the individuals (Finkelman et al 1999; Hill 2010). The burning of coal takes place in houses for domestic purposes in third world countries where there is the unavailability of gas. This is accompanied by the use of coal as an energy source for industries across the world. The process of coal mining precedes the process of coal burning. It is the procedure used for the extraction of coal. The processes of coal mining, as well as the burning of coal, lead to the release of harmful substances into the environment. These include carbon dioxide, nitric oxide and sulfur diox ide which are all harmful to the environment (International Labour Office et al 1994). Coal mining should be a regulated process and the sites should be away from places where people reside. Strict regulations should also be followed in these areas to prevent exposure to individuals. Ash should be deposited in safe sites where they are away from the water reservoirs to prevent contamination.

Compare and critically analyse the UK marketing strategies of Dominos Essay - 2

Compare and critically analyse the UK marketing strategies of Dominos Pizza and Pizza Hut - Essay Example The company has over 650 stores in the UK, as well as 350 restaurants and 300 delivery stores. Pizza Hut is still a giant among the pizza chains but has been quite disappointed with the second-quarter results in the U.S market. According to a report by (Munarriz, 2014), Pizza Hut’s revenue has climbed by 10.5 percent to $446.6 million, fueled by a 7.7 percent spike in the restaurant sales. The essay is a comparison and a critical analysis of the marketing strategies utilized by Domino’s Pizza and Pizza Hut to achieve competitive advantage in the UK market. The company has an effective strategy towards developing the different sizes of products ranging from small to medium and large. (Dominos, n.d.), agrees that such a strategy is useful in covering the interests of most of the company’s customer base. Also, the idea to develop different types of pizzas is effective in promoting its products and catering for the different tastes of customers. For instance, their range of products includes varieties such as Mexican Green Wave Pizza, Country Special Pizza, Seventh Heaven Pizza, Zesty Chicken pizza, and Grand Supreme Pizza among other popular pizzas. Since not every client visiting the restaurant might be interested in buying pizza, the management has a good move to counter the loophole and now offers extra food items such as Stuffed Garlic Bread Sticks, Calzone pockets, Pasta Italiano, and Taco Indiana. Domino’s pricing strategy in the marketing mix is also effective and targeted towards the lower middle-class as well as the middle-class income group (Dominos, n.d.). In fact, Domino’s delivery price is proven to be slightly below that of Pizza hut in its traditional restaurants. The move by the company to develop a consistent and uniform pricing policy is satisfactory and beneficial towards encouraging repeat customers. The price factor, though lower than that of Pizza Hut, appears to be troublesome and a contributory factor to its

Architecture - Avant Garde Architectural Theory Essay

Architecture - Avant Garde Architectural Theory - Essay Example In the beginning of 1922, the Viennese Hungarian Activists were gaining victory. After banishing from Hungary they got together in Vienna. Earlier this year, some of them started to get cut off from Kassak and Ma, making their own groups. In impact of Russian Avant garde was the main cause for the Hungarian Activists to break from Dada and join International Constructivism. The Activist "artists and writers" were the main groups forming the Hungarian Avant garde during that time (Botar, 1993). Brutalism was a movement in architecture which flourished in the 1960s and 1970s. Pioneered in continental Europe by Le Corbusier, its main protagonists in Britain were the husband and wife team of Peter and Alison Smithson. The Smithsons were determined to preserve the best aspects of the heroic Modernism of Ludwig Mies Van Der Rohe and other early pioneers, and to save British Modernism from what they considered creeping whimsies. The term itself (often credited to the critic Reynar Banham) is perhaps unfortunate- suggesting as it does a type of building which is ugly and unfriendly, and its association with much of Britain's welfare state architecture has not helped the movement's reputation, at least in the eyes of the public (The New Architecture, 1955). Also in the research paper, one building and one piece of text will be analysed. The building to be analysed is the Hunstanton school, by Alison and Peter Smithson in Norfolk, Britain and the piece of text to be analysed is "Banham, Peter Rayner 1955-'The New Brutalism' from architecture review." After the Second World War, British Modernists were increasingly sought after by the authorities who wanted to rebuild a physically shattered country and enact social change through the construction of a cradle-to-grave welfare state. But the architecture of the early welfare state avoided the stringent Modernism advocated by the pre-war pioneers in CIAM, opting instead to ape the gentle style of Sweden's long established social architecture. The apotheosis of this 'humanist' Modernism came in 1951, with the Festival of Britain, centred on the South Bank in London. (The New Architecture, 1955) For Peter and Alison Smithson, modernism was not just that. They demanded a return to a more rigid, formal architecture and put their ideas to work with their Secondary School in Hunstanton, Norfolk, completed in 1954. At Hunstanton, the Smithsons made a virtue of the construction process of the building: structural and service elements were left exposed and the austere steel and glass frame gave the building a skeletal appearance. This "truth to materials" approach was anti-aesthetic, but, the Smithsons believed, more honest and true to Modernism's basic principles. Reynar Banham dubbed the school 'the New Brutalism', a movement which aimed, in his words, to "make the whole conception of the building plain and comprehensible. No mystery, no romanticism, no obscurities about function and circulation." In France, Le Corbusier was also experimenting with new ways of using the Modernists' favourite material, concrete. His "breton brut" (literally, "raw concrete") technique characterised his Unite d'Habitation in Marseilles: a giant housing block with shops and other

Climate Change - Essay Essay Example for Free

Climate Change Essay Essay In the present-day society, the human race is advancing at a staggering rate. However, at the meantime, the environment has been polluting with the high-tech. The most obvious is climate warming. Therefore, we should protect the environment at once. In my opinion, the causes of the climate change are multiple. Firstly, some people have not the realized the environment which has been polluted, so they have not the awareness to protect the environment, and even damage the environment. And some of people realized it, but they have no ability to give some contribution for the environment. And another people who have the ability to protect the environment, but it will have some conflict for their benefit. Hence, the government should cultivate the sense of protecting the environment to citizens. Secondly, some large industries are not control the emissions which led to the climate warning. So the authorizes must scrutinize the industries and encourage them to protect the environment. On the other hand, the government ought to draw more laws to punishment the industries which destroy the environment. Overall, the government is a very important role to arrest the climate warming. Today, China is advancing at a staggering rate in some of areas. For example, politics, economic, and culture. In politics, we have a good relationship with the whole world. The mind of peaceful from our country has been accepted by the whole world. Our country is the one of security council members. In economic, we have many trades with some developed country, for example, America. It led to our economic developing very fast. In culture, culture is very important for a country, we have a long history  about 5000 years. So our country is an unlack of country. We are very proud of this. Well, the causes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦are multip. For example, in our country, you know, we have many many people who need to meet resources. You know the resources is limited, therefore resources and population are the important factor for developing countries. Furthermore, some resources have not been fully utilized, because of the technology. So most of resources have been wasted. For example, Japan recycle some of resources from China, and rework them, Japan have gotten many profits from Chinese resources. So I think the technology is an important factor as well. In the end, education is very very important factor. You know the education depend on the country’s future. However, in China, the university rankings

Chinese Revolution in Military Affairs and Lessons for India

Chinese Revolution in Military Affairs and Lessons for India CHAPTER I INTRODUCTION In Statecraft, There Are No Permanent Friends Or Enemies, Only Permanent Interests.- Lord Palmerton, echoed most recently by Gen Pervez Musharraf of Pakistan! 1. American combat effectiveness in the Gulf War amazed the observers all around the world. The Gulf war indicated the future where the USA military could strike anywhere with force, precision, confusing its enemy electronically with little of warfares collateral destruction. It proved that information age technology combined with appropriate doctrine training might allow small but advanced 21st century military to protect national interest with unprecedented efficiency. 2. The revolution in military affairs today is the biggest challenge to China as the countries which are most capable of bringing the concept of RMA into reality are Chinas potential adversaries. The United States, in particular, has started using its RMA to consolidate its military superiority over Asia – Pacific region. Understanding the gravity of situation to Chinas long term national security, the Chinese regime has shown much enthusiasm in learning, absorbing, applying RMA as a part of its catch up with potential adversaries. 3. Chinas rapid rise as a regional political economical power with growing global influence has significant implications for Asia – Pacific the world. RMA has lead comprehensive transformation of People Liberation Army from a mass army designed to protracted war of attrition on its territory to one capable of fighting winning short duration war , an approach China refers to as preparing for local war under condition of informatization. The pace and scope of Chinas military transformation have increases in recent years, fuelled by RMA related activities such as acquisition of of advanced foreign weapons , high rate of investment in its domestic defense industries , organisational doctrinal reform of armed forces. Though, Chinas ability to sustain military power is limited , its armed forces continue to exploit RMA such as Information warfare, cyber warfare, nuclear , space, which are changing regional military balances have implications beyond Asia – Pacific region s. 4. Though, China publically asserts that Chinas military modernisation is purely defensive in nature, its strategic aim in exploiting RMA is still unclear.Over the past several years , China has begun several military missions for People Liberation Army which goes beyond Chinas immediate territorial interests it has left the world community about purpose objective of RMA. Morever China continues to promulgate incomplete defense expenditure engage in actions that appear inconsistent with its declared policies. The limited transparency in Chinas military security affairs possess risk to stability by creating uncertainity increasing misunderstanding in its immediate neighbourhood well as to the world. 5. All this is of special significance to India, as hidden within the folds of the Chinese example are clues as to how we should approach the issue of a Revolution in Military Affairs. There are lessons we must urgently learn if we are not to lose this historic opportunity of leveraging ourselves to the big league. If we miss the bus this time, and find ourselves relegated to the shadows of the Dragon in the not-too-distant future, we will have only ourselves to blame. CHAPTER II METHODOLOGY Statement of the Problem 9. The paper would seek to analyse the approach adapted by China to embrace the ongoing RMA its implications on the world and india in particular. Justification of the Study 10. The world is at the threshold of a massive leap forward in the ways we live and the ways we will fight. A Revolution in Military Affairs is prophesied as the way ahead for the future battlefield. Most of the literature on the subject emanates from the West, which treats the subject from a Western viewpoint. Referring and adhering to the Western prism will leave a country in a perpetual status of being a follower. 11. With a rich tradition of original strategic thought, China today provides a refreshing example of how the current day concepts of RMA are being remoulded to suit her handicaps of being a developing country with relatively backward armed forces.The Chinese initiative in redefining the Revolution in Military Affairs to suit her own circumstances is specially pertinent to India, which stands at a crucial crossroad in her history, and must intelligently apply precepts of the RMA as applicable to her unique situation if she has to find her rightful place in the world. 13. This study is spurred by an abiding interest to determine the unique approach of the Chinese towards the Revolution in Military Affairs, and its implications on the world india in particular. Scope 14. This study concentrates on the way the Chinese are moulding the Revolution in Military Affairs to suit their own circumstances, and emerging implications of Chinese revolution in military affairs to multipolar world and India in particular. Methods of Data Collection 15. Data for the study has been culled mainly from the Internet. In addition, books and periodicals have been referred to for background information. Sources referred to are acknowledged at footnotes throughout the text, and a compendium of the same is appended in the form of a bibliography. Organisation of the Dissertation 16. It is proposed to study the subject in the following manner: (a) China and Revolution in Military Affairs . No study of present day advancement in the field of revolution in military affairs in China can have correct perspective without examining evolving grand strategy in China which compelled it to embrace Revolution in military affairs. A correct understanding of Chinese strategic thought with particular reference towards revolution in military affairs will point to the present day development and will also give likely implications of Chinese RMA to multipolar environment. (b) Current Strategic Thought in China Towards Harnessing RMA. A number of senior Chinese defence forces officials have aired their views on various aspects of the RMA. Though at many instances merely drawing lessons from the USA, there are efforts to modify the tenets of RMA to suit the Chinese condition. The following aspects merit attention: (i) Doctrine. (ii) Land Operations. (iii) Naval Warfare. (iv) Air Warfare. (v) Space Warfare. (vi) Theatre missiles. (vii) Stealth. (viii) Information Warfare. (c) Chinese RMA : The Future Ahead . Chinese leaders have stated their intentions and allocated their resources to pursue broad based military transformation which encompasses force- wide professionalization, improved training , more robust , realistic joint exercises and accelerated acquisition and development of modern conventional weapon. (d) Chinese RMA and its impact on the World Order . China has always been one of the most important states in the international system primarily because of its large territory , vast resources and large population. Although, relatively weak power , rapid military modernisation through RMA has generated strong apprehension in the mind of other global powers. The chapter identifies and analyses the motivation behind Chinese Revolution in Military Affairs and how it might posess fundamental challenge regionally and globally. (e) Implications on India. In the ultimate analysis , a pragmatic threat assessment must take into account adversarys capabilities and not intention because the latter would change according to nations interest. To meet this Chinese challenge adequately , India should take a cue from Chinese RMA and adapt a clear vision about our role in world affairs in future. CHAPTER III THE BEDROCK OF CHINESE THOUGHT Mao Zedong enabled the Chinese to stand tall; Deng Xiaoping let the people get rich; the third generation leadership, with Jiang Zemin at its core, will enable China to become a strong country. Zhang Wannian (1997).[1] 17. Defining and describing RMA is an arduous task which has consumed the time and intellectual energy of numerous analysts . Every analysts have their own perception on ongoing RMA. Broadly sketching the apparent consensus worldwide on RMA, the following can be inferred about RMA :- (a) RMAs are not simply technological in nature but concern significant process and changes in military related areas. (b) RMA emerges from revolutionary changes of historic magnitude with in the broader social, economic, and political environment of national and global societies. (c) RMA is the synergistic combination of several developments in military affairs and has the capability to alter the nature of warfare. 18. The study of the advancement made by China in the field of RMA will not have correct perspective without holistically examining the issue through the prism of her evolving strategic. A correct understanding of Chinese strategic thought, with particular reference towards a Revolution in Military Affairs, will point to the reasons of present day developments, as also give pointers for the future. 18. In the earliest days of recorded history , development in military strategy and technology were evolutionary and was measured in centuries. However, since mid century due to rapid technological driven environment , RMA is measured in decades or less and this rapid change in military affairs is likely to accelerate in the era of information age. As a result , since nineteenth century and throughout its process national building China has been playing catch up with increasing recurring revolution in military affairs. 19. Historically, China has had always kept itself isolated from the world affairs.. Chinas humiliating experience of colonialism in the nineteenth century resulted in reinforcing her views of herself as a middle kingdom, surrounded by nations keen to conquer her. China grew to regard her huge land mass and vast population as her best defence and relied heavily upon them for her protection.[3] 23. However , American combat effectiveness in Gulf war amazed the Chinese and forced them to revaluate their old military concepts. Therefore, after Gulf war, the revolution in military affairs has preoccupied the Chinese in same way as it preoccupied the major military powers. The preoccupation has led Chinese military to sponser many RMA related conferences and publication of many RMA releted books in China. The following were the strategy adapted by China in embracing RMA :- (a) Operation Iraqui Freedom was studied to incorporate new ideas including rethinking assumptions about value of long range precision strikes independent of ground forces and integration of psychological operations with air and ground forces thereby improving the joint operations. (b) China realised that its isolation approach in world order is denying its reach to latest developments in the world. Therefore, it has increased its cooperation and interaction with foreign political as well as military leaders. (c) Chinas state owned defense and defense related companies have undergone broad based transformation. China is also emphasising on integration of defense and non defense sector to leverage the latest dual use technologies and output from Chinas expanding science and technology base. Augmented by direct acquisition of foreign weapons and technology these reforms have enabled China to develop and produce advance weapon system such as missiles, fighter aircrafts and warship. (d) China has also given its research and development programme a top priority. According to the organisation of Economical cooperational development , Chinas research and development spending has increased at an annual rate of nineteen percent since 1995 to reach 30 billion dollar in 2005, the sixth highest in the world..[4] CHINESE CONCEPT OF RMA ITS FUTURE MILITARY STRATEGY 24. According to China , RMA is a technology in the military field and human society. It is mainly driven by the development of a technology. These technological developments then combine with broader human innovations to bring changes to military doctrine , organisations and structures culminating inti revolution in military affairs. To the Chinese military , Revolution in military affairs also reflects a larger and deeper revolution in Chinas social and economic developments. Chinese military strategists fully realise that Chinas greatest test will be its ability to continue to reform its political , social and economic development to a level at which Chinese society can sustain RMA. In PLAS view innovative application of new technology to military operations and militar6y organisation will affect the conduct of war and countries with superior information technology will easily overwhelm those witout. . Therefore, Chinese military realises the importance of technological , economic and social factor as an important tool in achieving RMA. The limitations imposed by technological , economic, and social factor has forced China to pursue RMA with a Chinese charecteristics.which emphasises asymmetry by which an inferior Chinese force can prevail over a superior US adversary. The Chinese model involves simultaneous mechanization and informatization. 25. Deng Xiaopings Strategic Thought.[5] Deng Xiaoping imparted a discernable shift to Chinas strategic thought in 1985, with his vision of the future of China and the world. Dengs thoughts laid the foundation for modernization and latter day efforts towards RMA, a brief insight into his ideas is relevant: (a) In light of the ending of the Cold War, Deng determined that there would be no world wars, and that peace and development were the two big strategic priorities in the new era. (b) Deng held national interest to be supreme, and that China should unswervingly pursue an independent foreign policy, opposing hegemonism and power politics. (c) Deng articulated the idea of comprehensive national strength, which implied that defence development be subordinated to the needs of national economic development (d) Armed Forces. Deng stressed on the need to have the combination of a small but highly trained standing army with strong, large reserves. He envisioned a reduction in the numerical strength of the armed forces, along with a concurrent improvement in the quality, including overall qualifications of officers and soldiers. He further envisaged a raise in the level of defence equipment, and an appropriate force structure to improve the fighting capability of the armed forces, so that they could meet the requirements of modern warfare. The Concept of Modern Local Wars 26. In consonance with the developmental strategy chalked out for China in the Deng era, China began to approach the issues of security through the prism of modern local war. The basic tenets of active defence as espoused by Mao remained. However, the area where wars were considered likely was not at world level, but around Chinas borders, due to the following contingencies [6]: Military conflict with neighbouring countries in a limited region. Military conflict in territorial waters. Undeclared air attacks by enemy countries. Territorial defence in a limited military operation. Punitive offensive with a minor incursion into a neighbouring country. Four Futures 28. Considerable interest has been generated in China in high technology being used in wars, after the Falklands War and more recently, the Gulf War. Under the present day dispensation of Jiang Zemin, there is considerable debate as to how to approach the issue of RMA, particularly in light of limited resources. Different threat scenarios favour different thinking inside the PLA. There are four schools of thought [7] on how a future war is to be fought: (a) Peoples War. The Peoples War traditionalists would prefer to cast future threats in terms of confrontations with major powers, such as India, Japan or the United States, which would aggressively impact Chinas territory. To them, a large standing force and the ability to sustain protracted conflict is a necessary condition to support their views. The operational concept envisions crushing of any high tech limited war by conducting comprehensive resistance, prolonging operational space and time to wear the enemy down, through human resource oriented deep operations'[8]. Though the strength in human resource is played up, the concept in no way detracts from the importance, rather abject necessity, to develop technology. (b) Power Projection. The power projection advocates take a more pragmatic view. Minor conflicts are likely to occur along the peripheral areas of China, which are Chinas economic centres, and also with Taiwan, they say. A power projection strategy with provision of credible intimidation in support of foreign policy, coupled with prudent defence acquisition, greater professionalism and modernization is the best course of action to support Chinas national security strategy. (c) RMA Enthusiasts. Military revolutionists see dramatic changes coming in the future, around 2030 or so, and argue that China needs to prepare now to take full advantage of the technological advances of the on-going revolution in military affairs (RMA). (d) Unrestricted Warfare. Unrestricted warfare advocates constitute a recently emerged fourth group. They argue that the scope of war should be expanded by any means available, including hacker attacks against financial institutions, and using information operations to corrupt or disable the cognitive ability of an opponent. In unrestricted war there are no rules, with nothing forbidden. 29. In summary, China has continuously evolved its military strategy to keep pace with changing world scenario. Simultaneously , it has felt need of producing RMA related weapons and equipment indigenously to strengthen its evolving military strategy. China at present is at cross road of developing RMA. While positive elements of facilitating RMA with Chinese charecteristics are abundant, there are certain factors mostly socio political system which may impede Chinas RMA effort. It will be indeed a daunting task for China to completely transform Chinas defence industry with an indigenous capability which will make China a true RMA driven country. CHAPTER IV CURRENT STRATEGIC THOUGHT IN CHINA TOWARDS HARNESSING RMA 30. Military specialists in China have understood the impact of emerging RMA in future battlefield . In particular, PLA observers witnessed how quickly the force equipped with high technology weapon defeated the Iraqui force that resembled PLA in many ways. The force and capability displayed by coalition during the conflict prompted PLA theorists to alter their perception of future wars highlighting the importanc3e of air and air defence operations, elect6ronic and information warfare and long range precision strikes . China military thinker5sw are working to incorporate the concept of modern warfare attributed to the revolutionary in military affairs and have placed a priority on developing the technologies and tactics necessary to conduct rapid tempo and high technology warfare in Asia. PLA military strategists are of the opinion that current RMA hold the potential for producing new form of warfare , enhanced info warfare and digitized combat forces. At the same time based on observations and lessons learnt from Gulf War and Op Allied Force , PLA military strategists perceives certain weaknesses in the US overreliance on advances offered by RMA. Consequently, PLA military strategists besides pursuing RMA advances are also exploiting its weaknesses. and history, developments in modern technology, and the study of foreign army experiences.[9] Military Doctrine 45. Traditionally China followed the concept of peoples war which aimed at compensating its technological inferiority by abundance of its manpower , spact and time. The decline and final end of cold war has denied China to fight manpower based protracted war. Therefore, since 1985, there has been strategic transition in PLA from concept of total war to localand limited technology driven war. 46. War Zone Campaign To enable PLAs [11]. The doctrine is a comprehensive document seeking to bring to fruition the following trends in the PLA: (a) Reduction in the active duty strength of the PLA, with an emphasis on technological quality and training. (b) Increase in the size of Reserves and Peoples Armed Police, to fulfill the role of militias. (c) The PLA will retain many existing weapons and attempt to develop new tactics and techniques to defeat a high-tech enemy. (d) The PLA can only afford to supply limited elite formations with latest equipments and weapons procured from abroad. The indigenous Chinese defence industry will continue to be the source of the majority of modern weapons. (e) Capabilities will emphasize rapid response and joint operations, focusing on precision attack, joint air, naval, special and, information warfare. (f) Command and control organizations will be reorganized to streamline the C3I process. (g) The PLA is going to cut 100,000 personnel per year through much of this decade. By 2010, the total members of the PLA in all services will be less than two million. Volunteers will make up the bulk if not all of the forces. 46. The War Zone Campaign (WZC) envisages three phases: (a) Elite Forces and Sharp Arms ( Jingbing Liqi). Use of a Special operation force to find information of the enemy, dominate him, and make a political statement, forcing him to withdraw. (b) Gaining Initiative by Striking First ( Xianji Zhidi ). This involves pre-emptive strikes against the enemys critical targets, convincing him to desist without having to defeat his armed forces. (c) Fighting a Quick Battle to Force a Quick Resolution (Suzhan Sujue). Involves use of mobile formations such as armour and mechanized infantry for a quick kill, to force a political resolution. 47. Active Defence. The active defense component of nthe doctrine indicates defensive military strategy in Which China does not initiate wars but engages in war only to defend national soverneigty and territorial integrity . The essence of active defence is to take initiative and annhiliate the enemy through RMA related weapons. 48. Local War Under Informatization. The concept of informatization emphasizes the effect of information technologyon military decision and weapon employment .The PlA formerly institutionalized this concept in 2004. Since then , information warfare has been accorded highest priority in Chinas RMA. 49. Information Plus Fire Power Model. Drawing lessons from RMA led US operations in Iraq and Afghanistan , the PLA has developed a new ground force combat model. A new model using information plusfirepower considers ground forces as integrated with in a joint force focused onrapid occupation of key strategic targets and stablisation of battle field. Land Operations 49. The transformation of the PLA away from its historical concept of mass formations geared to fight peoples war to smaller forces with more mobile , long range capability has been accorded highest priority. Since early 1980, manpower reduction has been greatest in land forces. According to Chinese strategists Characteristics of future land operations [12] are considered to encompass the following concepts: (a) Future Land Battle will be Multi Dimensional and Multi Directional. Battles will be fought in the far as well as near distances. The battlespace will not be fixed, and operations will be fought on land, on water, in the air, under water and in space. (b) Time and Space will have New Meaning. Time on the battlefield has been shortened, and modern weapons and high-speed mobile transport will make operational activities faster.. (c) Power and Accuracy to Strike. The primary objective of the battle will mainly be the destruction of enemy command, control, and weapons systems. Smart weapons will make small-scale operational activities highly efficient. The concept of achieving high efficiency at a relatively low cost has become the basic goal of modern warfare and will be even more so in 21st-century land operations. (d) Inform ation Superiority will Be Key to success . The wide application of electronic information technology in the military sphere will integrate information with firepower. It wqill be a tool to defeat superior enemy.. (a) Joint operations will be the norm, for integration and synergy. 50. Current Progress by China towards RMA in Land Operations. In consonancewith the new doctrine China has put tremendous effort toward implementing RMA into its ground forces.. Open source literature [13] indicates the following to be the current status: (a) Reduction in PLAs Strength. The main purpose of RMA in Chinese ground forces is to create smaller more technological advanced forcecapable of participating in PLAS deterrence warfighting and non traditional security missions.Since 1997, ground forces structure has been modified by deactivating, transforming and restructuring of numerous army units. China is continuously reducing strength of its ground forces to make it a leaner and highly mobile force. In addition the nu of ground forces has been reduced from 100 manoevre divisions and 20 manoevre brigades to about 35 manoevre divisions and 41 brigades (b) Rapid Reaction Forces (RRF). To impart strategic mobility with the aim of fighting a successful `peoples war under modern conditions, China has increased the scale of its Rapid Reaction Forces in all its Group Armies. Each Group Army now consists of a tank Division, with a tank transport regiment for added mobility. The RRFs will achieve the objective of regional `mobile defence through mutual rapid support to any affected Military Region (MR). (c) Mechanization and Informatization. Mechanization includes transformation ofs motorized infantry to mechanized units equipped with wheel or tracked armoured unit and self propelled artillery. Informatization includes upgrading existing equipment and introduction of new advanced system, training of peronnels and maintain these system and operational aspects of information and electronic warfare. (e) C4I Modernisation. The PLA has embarked on a well-financed effort to modernise its C4I infrastructure. The modernised C4I system is composed of at least four major networks: a military telephone network, a confidential telephone network, a data communications network and a comprehensive communication system for field operations. One important development has been the laying of fibre optic lines, which now form the core of Chinas long-distance networks and trunk lines. This fibre optic backbone will pose problems to any future adversarys efforts to gain intelligence through SIGINT.[14] (f) Equipment. Throughout the 1980s and 1990s, China has selectively equipped only a portion of the ground forces with new weapons, while leaving the remainder to make do with existing equipment.[15] Among new capabilities acquired by PLA ground forces are approximately 200 Type 98 and Type 99 third generation main battle tank. Ground forces have also acquired a new generation assault amphibious vehicle , a 130 km range 12 tubes 200 mm multiple launch rocket system and 6 tube 400mm multiple launch rocket system with the range of 2oo km. Since 1999, PLA ground forces have received a variety of new Chinese-made weapons and equipment, includ ­ing main battle tanks, amphibious tanks, armored personnel carriers, self-propelled artillery, tactical SAM and AAA systems, and small arms. A number of new support vehicles and items have also been deployed (forklifts, maintenance vans, fuel tankers, field kitchens, and ambulances). Of significance is that Chinese electronics and aviation indust ries have provided computers, satellite and microwave communications, optical fiber links, night-vision goggles, frequency-hopping radios, battlefield surveillance equipment, and unmanned aerial ve ­hicles. (h) In summary, the PLA ground forces are on their way to becoming leaner, more rapidly deployable, and are being gradually equipped with weapons that increase the range from which they can strike the enemy. If pursued with deliberate commitment, the transformation of the ground forces in their ability to undertake missions in the 21st century will increase manifold. Naval Warfare 51. It was around nineties that China realised the importance of exploitation of sea for exploitation of energy , the strategic importance of island in South China Sea and consequently the need to ensure security of sea routes played an important role in shaping Chinas maritime strategy. The chief architect of the PLAN modernization drive , Admiral Liu Hua Quing , put forward active green water defence strategy as : (a) Long range manoeuverability of naval fleet. (b) Achieving ultimate deterrence against big powers. (c) Extending PLAN power projection caqpability. (d) The active green water defence strategy was a stepping stone which significantly changed prioritizationbetween three services. The PLAN previously the least important was now given the highest priority. 53. Technology Likely to Revolutionise Naval Warfare. Chinese RMA enthusiasts[16] feel that certain cutting edge technologies are first likely to be employed in naval warfare. These are likely to be: Nuclear technology for propulsion systems. Microelectronic technology to make ships and weapon systems smarter. Stealth technology for ships and missiles to be stealth capable. Infra Red technology for target acquisition and intelligence. Precision guidance technology for weapon accuracy. Satellite technology for navigation, monitoring and warning systems. Super conduction technology will allow ships to travel faster without noise. New materials technology for developing under sea weapon systems. 54. Along with new technology, it is foreseen that the following concepts will dominate naval warfare in the future: (a) Information. The new military revolution will accelerate the digitisation of the naval battlefield. The side controlling information will be able to manipulate the war, attack the enemy with advanced information weapons to paralyse him and destroy important targets with precise firepower. (b) Concentration of firepower will replace concentration of force, due to the combination of an information intensive battlefield and precision weapons. This will result in remote attack becoming a major combat concept. (c) The Rise of the Submarine. Submarines will be relatively impervious to the battlefield transparency on the sea resulting from the extensive application of information technology. As a result, their value in attacking land, sea as well as air targets will be greatly enhanced. (d) Emphasis on Joint Actions. With interchangeable weapon systems and seamless information systems, joint actions will be possible. Any single service will not be able to mount a campaign level operation. 56. The PLA Navys Current Standing. The reform era brought a breath of fresh air to the Chinese navy. Another personality who brought significant modernisation in terms of doctrines, structure, training, up gradation in bases, organisation was General Liu Huaqing. PLANs modernisation proceeded along three paths – indigenous construction, foreign purc Chinese Revolution in Military Affairs and Lessons for India Chinese Revolution in Military Affairs and Lessons for India CHAPTER I INTRODUCTION In Statecraft, There Are No Permanent Friends Or Enemies, Only Permanent Interests.- Lord Palmerton, echoed most recently by Gen Pervez Musharraf of Pakistan! 1. American combat effectiveness in the Gulf War amazed the observers all around the world. The Gulf war indicated the future where the USA military could strike anywhere with force, precision, confusing its enemy electronically with little of warfares collateral destruction. It proved that information age technology combined with appropriate doctrine training might allow small but advanced 21st century military to protect national interest with unprecedented efficiency. 2. The revolution in military affairs today is the biggest challenge to China as the countries which are most capable of bringing the concept of RMA into reality are Chinas potential adversaries. The United States, in particular, has started using its RMA to consolidate its military superiority over Asia – Pacific region. Understanding the gravity of situation to Chinas long term national security, the Chinese regime has shown much enthusiasm in learning, absorbing, applying RMA as a part of its catch up with potential adversaries. 3. Chinas rapid rise as a regional political economical power with growing global influence has significant implications for Asia – Pacific the world. RMA has lead comprehensive transformation of People Liberation Army from a mass army designed to protracted war of attrition on its territory to one capable of fighting winning short duration war , an approach China refers to as preparing for local war under condition of informatization. The pace and scope of Chinas military transformation have increases in recent years, fuelled by RMA related activities such as acquisition of of advanced foreign weapons , high rate of investment in its domestic defense industries , organisational doctrinal reform of armed forces. Though, Chinas ability to sustain military power is limited , its armed forces continue to exploit RMA such as Information warfare, cyber warfare, nuclear , space, which are changing regional military balances have implications beyond Asia – Pacific region s. 4. Though, China publically asserts that Chinas military modernisation is purely defensive in nature, its strategic aim in exploiting RMA is still unclear.Over the past several years , China has begun several military missions for People Liberation Army which goes beyond Chinas immediate territorial interests it has left the world community about purpose objective of RMA. Morever China continues to promulgate incomplete defense expenditure engage in actions that appear inconsistent with its declared policies. The limited transparency in Chinas military security affairs possess risk to stability by creating uncertainity increasing misunderstanding in its immediate neighbourhood well as to the world. 5. All this is of special significance to India, as hidden within the folds of the Chinese example are clues as to how we should approach the issue of a Revolution in Military Affairs. There are lessons we must urgently learn if we are not to lose this historic opportunity of leveraging ourselves to the big league. If we miss the bus this time, and find ourselves relegated to the shadows of the Dragon in the not-too-distant future, we will have only ourselves to blame. CHAPTER II METHODOLOGY Statement of the Problem 9. The paper would seek to analyse the approach adapted by China to embrace the ongoing RMA its implications on the world and india in particular. Justification of the Study 10. The world is at the threshold of a massive leap forward in the ways we live and the ways we will fight. A Revolution in Military Affairs is prophesied as the way ahead for the future battlefield. Most of the literature on the subject emanates from the West, which treats the subject from a Western viewpoint. Referring and adhering to the Western prism will leave a country in a perpetual status of being a follower. 11. With a rich tradition of original strategic thought, China today provides a refreshing example of how the current day concepts of RMA are being remoulded to suit her handicaps of being a developing country with relatively backward armed forces.The Chinese initiative in redefining the Revolution in Military Affairs to suit her own circumstances is specially pertinent to India, which stands at a crucial crossroad in her history, and must intelligently apply precepts of the RMA as applicable to her unique situation if she has to find her rightful place in the world. 13. This study is spurred by an abiding interest to determine the unique approach of the Chinese towards the Revolution in Military Affairs, and its implications on the world india in particular. Scope 14. This study concentrates on the way the Chinese are moulding the Revolution in Military Affairs to suit their own circumstances, and emerging implications of Chinese revolution in military affairs to multipolar world and India in particular. Methods of Data Collection 15. Data for the study has been culled mainly from the Internet. In addition, books and periodicals have been referred to for background information. Sources referred to are acknowledged at footnotes throughout the text, and a compendium of the same is appended in the form of a bibliography. Organisation of the Dissertation 16. It is proposed to study the subject in the following manner: (a) China and Revolution in Military Affairs . No study of present day advancement in the field of revolution in military affairs in China can have correct perspective without examining evolving grand strategy in China which compelled it to embrace Revolution in military affairs. A correct understanding of Chinese strategic thought with particular reference towards revolution in military affairs will point to the present day development and will also give likely implications of Chinese RMA to multipolar environment. (b) Current Strategic Thought in China Towards Harnessing RMA. A number of senior Chinese defence forces officials have aired their views on various aspects of the RMA. Though at many instances merely drawing lessons from the USA, there are efforts to modify the tenets of RMA to suit the Chinese condition. The following aspects merit attention: (i) Doctrine. (ii) Land Operations. (iii) Naval Warfare. (iv) Air Warfare. (v) Space Warfare. (vi) Theatre missiles. (vii) Stealth. (viii) Information Warfare. (c) Chinese RMA : The Future Ahead . Chinese leaders have stated their intentions and allocated their resources to pursue broad based military transformation which encompasses force- wide professionalization, improved training , more robust , realistic joint exercises and accelerated acquisition and development of modern conventional weapon. (d) Chinese RMA and its impact on the World Order . China has always been one of the most important states in the international system primarily because of its large territory , vast resources and large population. Although, relatively weak power , rapid military modernisation through RMA has generated strong apprehension in the mind of other global powers. The chapter identifies and analyses the motivation behind Chinese Revolution in Military Affairs and how it might posess fundamental challenge regionally and globally. (e) Implications on India. In the ultimate analysis , a pragmatic threat assessment must take into account adversarys capabilities and not intention because the latter would change according to nations interest. To meet this Chinese challenge adequately , India should take a cue from Chinese RMA and adapt a clear vision about our role in world affairs in future. CHAPTER III THE BEDROCK OF CHINESE THOUGHT Mao Zedong enabled the Chinese to stand tall; Deng Xiaoping let the people get rich; the third generation leadership, with Jiang Zemin at its core, will enable China to become a strong country. Zhang Wannian (1997).[1] 17. Defining and describing RMA is an arduous task which has consumed the time and intellectual energy of numerous analysts . Every analysts have their own perception on ongoing RMA. Broadly sketching the apparent consensus worldwide on RMA, the following can be inferred about RMA :- (a) RMAs are not simply technological in nature but concern significant process and changes in military related areas. (b) RMA emerges from revolutionary changes of historic magnitude with in the broader social, economic, and political environment of national and global societies. (c) RMA is the synergistic combination of several developments in military affairs and has the capability to alter the nature of warfare. 18. The study of the advancement made by China in the field of RMA will not have correct perspective without holistically examining the issue through the prism of her evolving strategic. A correct understanding of Chinese strategic thought, with particular reference towards a Revolution in Military Affairs, will point to the reasons of present day developments, as also give pointers for the future. 18. In the earliest days of recorded history , development in military strategy and technology were evolutionary and was measured in centuries. However, since mid century due to rapid technological driven environment , RMA is measured in decades or less and this rapid change in military affairs is likely to accelerate in the era of information age. As a result , since nineteenth century and throughout its process national building China has been playing catch up with increasing recurring revolution in military affairs. 19. Historically, China has had always kept itself isolated from the world affairs.. Chinas humiliating experience of colonialism in the nineteenth century resulted in reinforcing her views of herself as a middle kingdom, surrounded by nations keen to conquer her. China grew to regard her huge land mass and vast population as her best defence and relied heavily upon them for her protection.[3] 23. However , American combat effectiveness in Gulf war amazed the Chinese and forced them to revaluate their old military concepts. Therefore, after Gulf war, the revolution in military affairs has preoccupied the Chinese in same way as it preoccupied the major military powers. The preoccupation has led Chinese military to sponser many RMA related conferences and publication of many RMA releted books in China. The following were the strategy adapted by China in embracing RMA :- (a) Operation Iraqui Freedom was studied to incorporate new ideas including rethinking assumptions about value of long range precision strikes independent of ground forces and integration of psychological operations with air and ground forces thereby improving the joint operations. (b) China realised that its isolation approach in world order is denying its reach to latest developments in the world. Therefore, it has increased its cooperation and interaction with foreign political as well as military leaders. (c) Chinas state owned defense and defense related companies have undergone broad based transformation. China is also emphasising on integration of defense and non defense sector to leverage the latest dual use technologies and output from Chinas expanding science and technology base. Augmented by direct acquisition of foreign weapons and technology these reforms have enabled China to develop and produce advance weapon system such as missiles, fighter aircrafts and warship. (d) China has also given its research and development programme a top priority. According to the organisation of Economical cooperational development , Chinas research and development spending has increased at an annual rate of nineteen percent since 1995 to reach 30 billion dollar in 2005, the sixth highest in the world..[4] CHINESE CONCEPT OF RMA ITS FUTURE MILITARY STRATEGY 24. According to China , RMA is a technology in the military field and human society. It is mainly driven by the development of a technology. These technological developments then combine with broader human innovations to bring changes to military doctrine , organisations and structures culminating inti revolution in military affairs. To the Chinese military , Revolution in military affairs also reflects a larger and deeper revolution in Chinas social and economic developments. Chinese military strategists fully realise that Chinas greatest test will be its ability to continue to reform its political , social and economic development to a level at which Chinese society can sustain RMA. In PLAS view innovative application of new technology to military operations and militar6y organisation will affect the conduct of war and countries with superior information technology will easily overwhelm those witout. . Therefore, Chinese military realises the importance of technological , economic and social factor as an important tool in achieving RMA. The limitations imposed by technological , economic, and social factor has forced China to pursue RMA with a Chinese charecteristics.which emphasises asymmetry by which an inferior Chinese force can prevail over a superior US adversary. The Chinese model involves simultaneous mechanization and informatization. 25. Deng Xiaopings Strategic Thought.[5] Deng Xiaoping imparted a discernable shift to Chinas strategic thought in 1985, with his vision of the future of China and the world. Dengs thoughts laid the foundation for modernization and latter day efforts towards RMA, a brief insight into his ideas is relevant: (a) In light of the ending of the Cold War, Deng determined that there would be no world wars, and that peace and development were the two big strategic priorities in the new era. (b) Deng held national interest to be supreme, and that China should unswervingly pursue an independent foreign policy, opposing hegemonism and power politics. (c) Deng articulated the idea of comprehensive national strength, which implied that defence development be subordinated to the needs of national economic development (d) Armed Forces. Deng stressed on the need to have the combination of a small but highly trained standing army with strong, large reserves. He envisioned a reduction in the numerical strength of the armed forces, along with a concurrent improvement in the quality, including overall qualifications of officers and soldiers. He further envisaged a raise in the level of defence equipment, and an appropriate force structure to improve the fighting capability of the armed forces, so that they could meet the requirements of modern warfare. The Concept of Modern Local Wars 26. In consonance with the developmental strategy chalked out for China in the Deng era, China began to approach the issues of security through the prism of modern local war. The basic tenets of active defence as espoused by Mao remained. However, the area where wars were considered likely was not at world level, but around Chinas borders, due to the following contingencies [6]: Military conflict with neighbouring countries in a limited region. Military conflict in territorial waters. Undeclared air attacks by enemy countries. Territorial defence in a limited military operation. Punitive offensive with a minor incursion into a neighbouring country. Four Futures 28. Considerable interest has been generated in China in high technology being used in wars, after the Falklands War and more recently, the Gulf War. Under the present day dispensation of Jiang Zemin, there is considerable debate as to how to approach the issue of RMA, particularly in light of limited resources. Different threat scenarios favour different thinking inside the PLA. There are four schools of thought [7] on how a future war is to be fought: (a) Peoples War. The Peoples War traditionalists would prefer to cast future threats in terms of confrontations with major powers, such as India, Japan or the United States, which would aggressively impact Chinas territory. To them, a large standing force and the ability to sustain protracted conflict is a necessary condition to support their views. The operational concept envisions crushing of any high tech limited war by conducting comprehensive resistance, prolonging operational space and time to wear the enemy down, through human resource oriented deep operations'[8]. Though the strength in human resource is played up, the concept in no way detracts from the importance, rather abject necessity, to develop technology. (b) Power Projection. The power projection advocates take a more pragmatic view. Minor conflicts are likely to occur along the peripheral areas of China, which are Chinas economic centres, and also with Taiwan, they say. A power projection strategy with provision of credible intimidation in support of foreign policy, coupled with prudent defence acquisition, greater professionalism and modernization is the best course of action to support Chinas national security strategy. (c) RMA Enthusiasts. Military revolutionists see dramatic changes coming in the future, around 2030 or so, and argue that China needs to prepare now to take full advantage of the technological advances of the on-going revolution in military affairs (RMA). (d) Unrestricted Warfare. Unrestricted warfare advocates constitute a recently emerged fourth group. They argue that the scope of war should be expanded by any means available, including hacker attacks against financial institutions, and using information operations to corrupt or disable the cognitive ability of an opponent. In unrestricted war there are no rules, with nothing forbidden. 29. In summary, China has continuously evolved its military strategy to keep pace with changing world scenario. Simultaneously , it has felt need of producing RMA related weapons and equipment indigenously to strengthen its evolving military strategy. China at present is at cross road of developing RMA. While positive elements of facilitating RMA with Chinese charecteristics are abundant, there are certain factors mostly socio political system which may impede Chinas RMA effort. It will be indeed a daunting task for China to completely transform Chinas defence industry with an indigenous capability which will make China a true RMA driven country. CHAPTER IV CURRENT STRATEGIC THOUGHT IN CHINA TOWARDS HARNESSING RMA 30. Military specialists in China have understood the impact of emerging RMA in future battlefield . In particular, PLA observers witnessed how quickly the force equipped with high technology weapon defeated the Iraqui force that resembled PLA in many ways. The force and capability displayed by coalition during the conflict prompted PLA theorists to alter their perception of future wars highlighting the importanc3e of air and air defence operations, elect6ronic and information warfare and long range precision strikes . China military thinker5sw are working to incorporate the concept of modern warfare attributed to the revolutionary in military affairs and have placed a priority on developing the technologies and tactics necessary to conduct rapid tempo and high technology warfare in Asia. PLA military strategists are of the opinion that current RMA hold the potential for producing new form of warfare , enhanced info warfare and digitized combat forces. At the same time based on observations and lessons learnt from Gulf War and Op Allied Force , PLA military strategists perceives certain weaknesses in the US overreliance on advances offered by RMA. Consequently, PLA military strategists besides pursuing RMA advances are also exploiting its weaknesses. and history, developments in modern technology, and the study of foreign army experiences.[9] Military Doctrine 45. Traditionally China followed the concept of peoples war which aimed at compensating its technological inferiority by abundance of its manpower , spact and time. The decline and final end of cold war has denied China to fight manpower based protracted war. Therefore, since 1985, there has been strategic transition in PLA from concept of total war to localand limited technology driven war. 46. War Zone Campaign To enable PLAs [11]. The doctrine is a comprehensive document seeking to bring to fruition the following trends in the PLA: (a) Reduction in the active duty strength of the PLA, with an emphasis on technological quality and training. (b) Increase in the size of Reserves and Peoples Armed Police, to fulfill the role of militias. (c) The PLA will retain many existing weapons and attempt to develop new tactics and techniques to defeat a high-tech enemy. (d) The PLA can only afford to supply limited elite formations with latest equipments and weapons procured from abroad. The indigenous Chinese defence industry will continue to be the source of the majority of modern weapons. (e) Capabilities will emphasize rapid response and joint operations, focusing on precision attack, joint air, naval, special and, information warfare. (f) Command and control organizations will be reorganized to streamline the C3I process. (g) The PLA is going to cut 100,000 personnel per year through much of this decade. By 2010, the total members of the PLA in all services will be less than two million. Volunteers will make up the bulk if not all of the forces. 46. The War Zone Campaign (WZC) envisages three phases: (a) Elite Forces and Sharp Arms ( Jingbing Liqi). Use of a Special operation force to find information of the enemy, dominate him, and make a political statement, forcing him to withdraw. (b) Gaining Initiative by Striking First ( Xianji Zhidi ). This involves pre-emptive strikes against the enemys critical targets, convincing him to desist without having to defeat his armed forces. (c) Fighting a Quick Battle to Force a Quick Resolution (Suzhan Sujue). Involves use of mobile formations such as armour and mechanized infantry for a quick kill, to force a political resolution. 47. Active Defence. The active defense component of nthe doctrine indicates defensive military strategy in Which China does not initiate wars but engages in war only to defend national soverneigty and territorial integrity . The essence of active defence is to take initiative and annhiliate the enemy through RMA related weapons. 48. Local War Under Informatization. The concept of informatization emphasizes the effect of information technologyon military decision and weapon employment .The PlA formerly institutionalized this concept in 2004. Since then , information warfare has been accorded highest priority in Chinas RMA. 49. Information Plus Fire Power Model. Drawing lessons from RMA led US operations in Iraq and Afghanistan , the PLA has developed a new ground force combat model. A new model using information plusfirepower considers ground forces as integrated with in a joint force focused onrapid occupation of key strategic targets and stablisation of battle field. Land Operations 49. The transformation of the PLA away from its historical concept of mass formations geared to fight peoples war to smaller forces with more mobile , long range capability has been accorded highest priority. Since early 1980, manpower reduction has been greatest in land forces. According to Chinese strategists Characteristics of future land operations [12] are considered to encompass the following concepts: (a) Future Land Battle will be Multi Dimensional and Multi Directional. Battles will be fought in the far as well as near distances. The battlespace will not be fixed, and operations will be fought on land, on water, in the air, under water and in space. (b) Time and Space will have New Meaning. Time on the battlefield has been shortened, and modern weapons and high-speed mobile transport will make operational activities faster.. (c) Power and Accuracy to Strike. The primary objective of the battle will mainly be the destruction of enemy command, control, and weapons systems. Smart weapons will make small-scale operational activities highly efficient. The concept of achieving high efficiency at a relatively low cost has become the basic goal of modern warfare and will be even more so in 21st-century land operations. (d) Inform ation Superiority will Be Key to success . The wide application of electronic information technology in the military sphere will integrate information with firepower. It wqill be a tool to defeat superior enemy.. (a) Joint operations will be the norm, for integration and synergy. 50. Current Progress by China towards RMA in Land Operations. In consonancewith the new doctrine China has put tremendous effort toward implementing RMA into its ground forces.. Open source literature [13] indicates the following to be the current status: (a) Reduction in PLAs Strength. The main purpose of RMA in Chinese ground forces is to create smaller more technological advanced forcecapable of participating in PLAS deterrence warfighting and non traditional security missions.Since 1997, ground forces structure has been modified by deactivating, transforming and restructuring of numerous army units. China is continuously reducing strength of its ground forces to make it a leaner and highly mobile force. In addition the nu of ground forces has been reduced from 100 manoevre divisions and 20 manoevre brigades to about 35 manoevre divisions and 41 brigades (b) Rapid Reaction Forces (RRF). To impart strategic mobility with the aim of fighting a successful `peoples war under modern conditions, China has increased the scale of its Rapid Reaction Forces in all its Group Armies. Each Group Army now consists of a tank Division, with a tank transport regiment for added mobility. The RRFs will achieve the objective of regional `mobile defence through mutual rapid support to any affected Military Region (MR). (c) Mechanization and Informatization. Mechanization includes transformation ofs motorized infantry to mechanized units equipped with wheel or tracked armoured unit and self propelled artillery. Informatization includes upgrading existing equipment and introduction of new advanced system, training of peronnels and maintain these system and operational aspects of information and electronic warfare. (e) C4I Modernisation. The PLA has embarked on a well-financed effort to modernise its C4I infrastructure. The modernised C4I system is composed of at least four major networks: a military telephone network, a confidential telephone network, a data communications network and a comprehensive communication system for field operations. One important development has been the laying of fibre optic lines, which now form the core of Chinas long-distance networks and trunk lines. This fibre optic backbone will pose problems to any future adversarys efforts to gain intelligence through SIGINT.[14] (f) Equipment. Throughout the 1980s and 1990s, China has selectively equipped only a portion of the ground forces with new weapons, while leaving the remainder to make do with existing equipment.[15] Among new capabilities acquired by PLA ground forces are approximately 200 Type 98 and Type 99 third generation main battle tank. Ground forces have also acquired a new generation assault amphibious vehicle , a 130 km range 12 tubes 200 mm multiple launch rocket system and 6 tube 400mm multiple launch rocket system with the range of 2oo km. Since 1999, PLA ground forces have received a variety of new Chinese-made weapons and equipment, includ ­ing main battle tanks, amphibious tanks, armored personnel carriers, self-propelled artillery, tactical SAM and AAA systems, and small arms. A number of new support vehicles and items have also been deployed (forklifts, maintenance vans, fuel tankers, field kitchens, and ambulances). Of significance is that Chinese electronics and aviation indust ries have provided computers, satellite and microwave communications, optical fiber links, night-vision goggles, frequency-hopping radios, battlefield surveillance equipment, and unmanned aerial ve ­hicles. (h) In summary, the PLA ground forces are on their way to becoming leaner, more rapidly deployable, and are being gradually equipped with weapons that increase the range from which they can strike the enemy. If pursued with deliberate commitment, the transformation of the ground forces in their ability to undertake missions in the 21st century will increase manifold. Naval Warfare 51. It was around nineties that China realised the importance of exploitation of sea for exploitation of energy , the strategic importance of island in South China Sea and consequently the need to ensure security of sea routes played an important role in shaping Chinas maritime strategy. The chief architect of the PLAN modernization drive , Admiral Liu Hua Quing , put forward active green water defence strategy as : (a) Long range manoeuverability of naval fleet. (b) Achieving ultimate deterrence against big powers. (c) Extending PLAN power projection caqpability. (d) The active green water defence strategy was a stepping stone which significantly changed prioritizationbetween three services. The PLAN previously the least important was now given the highest priority. 53. Technology Likely to Revolutionise Naval Warfare. Chinese RMA enthusiasts[16] feel that certain cutting edge technologies are first likely to be employed in naval warfare. These are likely to be: Nuclear technology for propulsion systems. Microelectronic technology to make ships and weapon systems smarter. Stealth technology for ships and missiles to be stealth capable. Infra Red technology for target acquisition and intelligence. Precision guidance technology for weapon accuracy. Satellite technology for navigation, monitoring and warning systems. Super conduction technology will allow ships to travel faster without noise. New materials technology for developing under sea weapon systems. 54. Along with new technology, it is foreseen that the following concepts will dominate naval warfare in the future: (a) Information. The new military revolution will accelerate the digitisation of the naval battlefield. The side controlling information will be able to manipulate the war, attack the enemy with advanced information weapons to paralyse him and destroy important targets with precise firepower. (b) Concentration of firepower will replace concentration of force, due to the combination of an information intensive battlefield and precision weapons. This will result in remote attack becoming a major combat concept. (c) The Rise of the Submarine. Submarines will be relatively impervious to the battlefield transparency on the sea resulting from the extensive application of information technology. As a result, their value in attacking land, sea as well as air targets will be greatly enhanced. (d) Emphasis on Joint Actions. With interchangeable weapon systems and seamless information systems, joint actions will be possible. Any single service will not be able to mount a campaign level operation. 56. The PLA Navys Current Standing. The reform era brought a breath of fresh air to the Chinese navy. Another personality who brought significant modernisation in terms of doctrines, structure, training, up gradation in bases, organisation was General Liu Huaqing. PLANs modernisation proceeded along three paths – indigenous construction, foreign purc