Four Seasons Goes To Paris Case Study Tourism Essay

Four Seasons Goes To capital of France Case Study Tourism EssayOne of the worlds leading operators of high life hotels, Four Seasons, renovated George V and operated it as Four Seasons Hotel George V capital of France in 1999, which is its first position in France. George V was opened in 1928 and since that has been a landmark which is located in the Triangle dOr (golden triangle). In Four Seasons Goes to Paris case study shows how Four Seasons developed the diversity and adapted to French grocery store, with the Four Seasons outstanding standards.The purpose of this root word is to analyse how Four Seasons, a Canadian company adapted the big cultural difference, also to be able to apply and explain the management principles identify in the case study and the management strategies in todays reality. Furthermore, by understanding how the management adapt to become the French employer and what the company core values were utilise in Four Seasons team, in nominate to know how the management stand out in this help. Fin whollyy, compare to Four Seasons years of management in Paris how does the current internal and external environment affect the managers to be more entrepreneurial.Cultural awareness, Adaptation and Management channelisesCultural awareness can be image of as internalized attitudinally insights about those common understandings held by groups that dictate the predominant values, attitudes, beliefs and outlooks of the individual. (Adler, 198631) Four Seasons opened its first property in Paris and it was a huge argufy for the management to go into the local. agree to the case study, French is characterized by cultural researchers as having Polychromic Culture, which means they consider the importance of human relationships and they prefer create lifetime relationships. On the contrary, Americans are much more easygoing to develop short-term relationships. French do varied tasks at the same time usually, except their attention can be ta ken away precise easily. Additionally, the management explained that there is simply an incredible pride in being French and the French have a very emotional way of doing things. They cannot keep the standards and do not respect the Golden rules as it is too American as comfortably as changing plans often because their decisions slightlytimes are unpredictable and not based on any reasons. For the management has to adjust to the French regulations especially in labor policy regarding to the staff working hours and conditions.David Crowl, noted that each hotel is tailor made and adapted to its national environment. Four Seasons have learned across b vagabonds from different countries and properties, trying to incorporate the native elements inside the property. Richey, the president of Richey International, which was hired to audit service quality and he felt that Four Seasons adapted to the local market very supremacyfully from a design perspective at the first place. Also they understand the national idiosyncrasies, business culture and labor laws in graze to become a French employer.Besides, Four Seasons hired Didier Le Calvez to be the world(a) Manager of George V. He had 25 years working experience after-school(prenominal) France and he acquired patience and tolerance to prepare the hotel opening. Four Seasons had assigned a 35-person task force which composed of experienced Four Seasons staff to help Le Calvez and his teams, to be Four Seasonize as rise up as making sure that the opening will be succeed. It helps to establish norms, attitudes and beliefs by reflecting the operating needs and is a good way for communicating the decline information to all staff.In addition, the management implemented the 35-hour workweek at George V in bon ton to work the spirit of French law. Besides, starting direct line meeting for General Manager with managers, supervisors and employees in groups of 30 once a month, in aim to upgrade communication and addre ss the problems.It is very important for staff to be aware of different national and organizational culture because management is a process of set up work activities with the management skills in enounce to complete the work efficiently and effectively with and through people. (Robbins and Decenzo, 2008) It enables to work come up with opposite people both in a group and individually, as hospitality is a people industry and about interaction with people from different culture, language and beliefs, communication can be improved by developing and understanding the cultural awareness Besides, a successful management for today should be able to be flexible, create honorable work environments and exhibit entrepreneurial skills when facing the changes. As we are not all the same and everyone is unique, we have to recognize the similarities and differences of each individual us, in order to achieve the same goal for the company.Instilling the Core values into the teamCore values are o peratingphilosophies orprinciplesthat guide an organizations internal have as hearty as itsrelationshipwith the external world. (businessdictionary.com, 2010) It is important for stakeholders of the organization because it is a performance guide and clarification of what behaviour and attitude should be performed. According to Sharp, founder and CEO of Four Seasons, he mentioned that the reason for their success is no secret. It comes down to one single principle that transcends time and geography, religion and culture. Its the Golden figure the simple idea that if you treat people well, the way you would homogeneous to be treated, they will do the same. (Fourseasons.com, 2010)Sharp emphasized that The Golden Rule is the key to the success of the firm. It is not only a positive belief that provides lucidly exceptional service and just for you to the guests, provided also is a monitor to the employees and helps to shape relationships in the midst of the guests and staff. Base on the Golden Rule, the management needs to stand out by directing the activities of other people in the company with the functions of management, which is a process have publicly been condensed to the basic four planning, organizing, leading and controlling (Robbins and Decenzo, 20087)PlanningIt is a process to establish an overall scheme for achieving the goal of organization and helps to incite the staff what is the most important. (Robbins and Decenzo, 2008). The management mentioned the Four Seasons is a family and completes with rules, traditions and tough love. In order to provide consistently exceptional just for you, the Golden Rule was ceremonious to guide the family. The behaviour of all staff over the world were expected to follow the seven Four Seasons Service Culture Standards (Refers to Appendix I), Departmental specimen Core Standards and Four Seasons Goals, Beliefs and Principles. (http//www.fourseasons.com/about_us/service_culture) They are the foundation of the organizational goals and it shapes the relationships between staff and guests, as well as enriches the service culture.OrganizingStructure of the OrganizationThe responsibility of the general manager is supervising the day-to-day operations of the property and the regional management structure of the company (Refers to Appendix II) is the most important of its ability to maintain and acquaint the highest and most consistent service standards in a cost-effective manner.Hire the right person with right attitudeFour Seasons is trying to look dense inside of the applicants in the selection process in terms of finding the potential employees with right attitude. Refer to Frederick Taylor, the father of scientific management believed that increased aptitude could be achieved by selecting the right people for the job and training them to do it precisely in the one best way. Hire the right person with right attitude and proper training, not only increasing the strength of the propert y, but also controlling relationship between input and output in order to minimize the resource costs.LeadingWhen managers motivate employees, direct the activities of others, select the most effective communication channel, or resolve conflicts among members, they are leading. (Robbins and Decenzo, 20088) Le Calvez, carried out some programs for motivation such as the invitation to the employees and their families for an open event about three times a year, in order to break down the barriers and remind them the sugariness of working. Furthermore, achievement was celebrated by launching employee-of-the-month and employee-of-the-year programs to let the staff understand the recognition and the work speaks for them.ControllingThe basic controlling process is the responsibility for monitoring, comparing and correcting. (Robbins and Decenzo, 2008) The management of Four Seasons hired both external and internal auditors to audit and evaluate the service quality. It is very essential be cause the standards of Four Seasons are the foundation for all our properties and it is based on which we build according to a senior manager noted.Therefore, the top management team gathers every morning for reflection and reviews in order to go over the mistakes, which have been done unprofessional and comparing to the companys goal and service standards, then identify and address the problem for improvement.How does Current Internal and outside(a) Environment affect managers to become more entrepreneurialCompared to the year of Four Seasons management, it is very important for the current managers to be more innovative and creative, as well as flexible in order to become entrepreneurial to both change and adapt the changes.Current Internal Environment AnalysisManagement ChangeLe Calvez worked with Four Seasons for 18 years and 8 years General Manager and Vice President in George V, he joined Shangri-La in 2007. He was credited for the renovation and his leadership while facing t he adaptation and challenges.In my opinion, it effected the work motivation of the managers but they should be able to adapt the changes all the time. The hotels culture is embodied in the General Manager, An F.S. George V manager noted and it is a opportunity to establish innovative ideas and new promotional strategy in order to create a new hotels culture.OwnershipFour Seasons agreed to be taken private in 2007 and was sold to the companys chief administrator officer Sharp, as well as investment companies, one is Microsoft founder and Chairman, Bill Gates and the other by the owner of Fairmont Hotels Resorts, Saudi Prince Alwaleed bin Talal, the prince owned around 20% of Four Seasons already. (Usatoday.com, 2007) Gates and Prince Alwaleed invested on Four Seasons and there are opportunities to expand the Four Seasons and increase market share in other countries, where is the needs of luxury hotels and resorts. In this case the managers should work ambitious and pre-active to d o market research in order to get the chance of promotions and working in another country.Current External Environment AnalysisPoliticalThere are more upcoming infrastructure including convention centres, highway, mobile portal and urban planning. Furthermore, Paris is strongly promoted as a sustainable tourism destination as long as global warming becomes serious. It is also the new move to being blue jet in these few years, hence it provides the opportunity to explore Paris in eco-friendly way and helps to create an image of Paris is a green capital (parisinfo.com, 2010)As the French government promotes Paris as a green destination and it is part of the trend of tourism, the managers can create eco-friendly offerings and policies in order to enrich the reputation of Four Season through this opportunity.EconomicalEven with a tax rate of 43% in 2008, France is the fifth most irresistible place to start a business. (industryweek.com, 2010) Therefore, the goods price in France is v ery stable as inflation rate is about 0.9 2% in these 5 years. The gross domestic product contracted 2.1% in 2009 due to the financial crisis and there was world tourism collapse because of the Iceland volcano eruption in first quarter of 2010. Hence, there is a big lost since tourism is the largest income in Paris.Paris is the capital and gathers with most of the culture and technology of France, the manager can through this opportunity to more establish innovative conference package and facilities as well as eco-friendly meeting offer to fulfil the new demands. On the other hand, the managers can learn how and what to do during the financial crisis especially know what strategy to do when the hotel was in low occupancy rate and how to reduce the extra costs and arrange the work inscription properly in order to survive in bad financial situation.Socio CulturalParis is well-known as a floury city but full of artistic and cultural atmosphere. There are 25,000 artists living and wor king in Paris because of its historic and romantic atmosphere. (Hurriyetdailynews.com, 2010)The managers will increase the cooperation with company which provides luxury city tour service as well as the training of the concierge service since the tourists come to Paris mostly for culture and sightseeing in order to create more revenue base on the advantage of the location and outstanding service.TechnologicalFrance Telecom Group Orange Business Services and Disneyland Paris have built the wireless bar code of mobile messaging services for the visitors. (Technow.com, 2009) In meanwhile, the government is planning to increase building mobile portal. (Proximamobile.fr, 2009) It is very innovative and convenient and the visitors can access to the useful travel information.The managers can cooperate with the telecom companies about implement the new hotel wireless system in order to attract new target markets and turn it into the new unique selling point. Then the guests will be able to find the information of the property as well as the tourist information through this innovative service.ConclusionTo conclude, Four Seasonshas grown effectively over half a ampere-second with the exceptional and unparalleled service. The success of Four Season all bases on a simple idea Golden Rules If you treat people well, the way you would like to be treated, they will do the same. Likewise, Four Season George V has been renovated successfully through by understanding the cultural awareness and adapting to the local market with normal standards. The successful management is not only required the qualifications but also be able to take accountability for decisions and policies, with the positive attitude, exhibit entrepreneurial skills and flexibleness to create ethical work environments. Besides, the internal and external environment factors need to be recognized and overcome by the management skills. Hence, the spirit of the Four Seasons consistent personalize service will be highlighted perfectly.AppendixAppendix I The Seven Four Seasons Service Culture Standards(Sources Four Seasons Goes to Paris Case Study) smiling Employees will actively greet guests, SMILE, and speak clearly in a friendly manner.EYE Employees will make EYE contact, even in passing, with an acknowledgment. realization All staff will create a sense of RECOGNITION by using the guests name, when known, in a natural and discreet manner.VOICE stave will speak to guests in an attentive, natural, and courteous manner, avoiding pretension, and in a clear VOICE.INFORMED All guest contact staff will be well INFORMED about their hotel and their product, will take ownership of simple requests, and will not refer guests elsewhere.CLEAN Staff will always appear CLEAN, crisp, well groomed, and well fitted.EVERYONE EVERYONE, everywhere, all the time, show their care for our guests.Appendix II Four Seasons Reporting Structure(sources Four Seasons Goes to Paris Case Study)RegionalVice PresidentsHot elGeneral ManagersRegional Marketing DirectorArea Director of FinanceRegional Human Resource DirectorSupporting